Originally I wanted this post to be about the redesign of the Skyscanner website. I use this travel site a lot and the recent redesign made it cleaner and easier to use than before. But the more I thought about why I like this site, the more I thought about other travel sites that I [...]
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“I’ve got the perfect car for you!” (Photo: idreaminir) Yesterday I visited the trade show, Online Marketing Düsseldorf (OMD). Generally, I was impressed with the quality of exhibitors. I noticed, to my delight, that the stands of web analytics vendors were especially well visited. But I also noticed that many exhibitors at the show did not [...] Here is a quick example of an intuitive product detail page I recently saw on my favorite online shop, Backcountry.com. We have often heard the phrase “Don’t Make Me Think!” This is an example of that in action. The product page does an excellent job in removing any pre-purchase cognitive dissonance by addressing any questions a [...] It is an unfortunate reality that Web Analytics is a dreadfully low priority when designing or redesigning a site. This is especially true for small and medium businesses. All too often, a site is designed without much prior knowledge about visitor behavior. Instead, the site is designed based on subjective user experience and gut feelings. [...] |
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