Nuconomy - Next Generation Web Analytics?

More Web Analytics tools are beginning to crop up as the industry continues to show signs of growth and maturity. Nuconomy is a new player in the field that places the emphasis on tracking and measuring the social web.

From nuconomy.com:

Go beyond traditional metrics like the page view and instead measure engagement. Understand all of your users’ activities and how they interact with the various features of your site. Automatically optimize your site to achieve your business goals.

As our social lives increasingly move online – to places like Facebook, Twitter, Netvibes, Digg, Pownce, Delicious, Flickr, LinkedIn (the list goes on) – and as websites become more like applications, these types of measurements will become essential to (more) accurately measure visitor engagement.

In addition to traditional metrics, Nuconomy tracks page activities such as AJAX, Flash and Silverlight applications. Data is available down to the user level, promising very detailed analysis and ultimately, richer insights (one would hope!).  There is also a 2-way API that will enable a site to push dynamic content and ads to specific user groups and even to individuals.

The product is currently out of private beta but due to the volume of requests, not quite in public beta yet. There are some questions I am especially interested in learning about first hand:

• How difficult is the implementation, especially for application-rich websites?
• How accurate are the statistics?
• Will this tool supplement or complement traditional web analytics?
• How will traditional web analytics vendors react?

The next few months should hopefully reveal answers to these questions. In any case, this is a definitely an exciting time to be in web analytics!