How to access Google Analytics on your iPhone

What’s the best way to get your Google Analytics stats on your iPhone? I have used three methods, each of which has benefits as well as limitations.

The first and most obvious method is to simply log in to your account via Safari, and it works surprisingly well. Essentially all reports are available including the new enterprise features such as segmentation. Since the iPhone does not support Flash, however, the date range is stuck on the previous 30 days. So, it is not possible to view visitors of the current day or for a specific date range. Viewing stats for multiple accounts is fairly cumbersome since there are quite a few clicks necessary to change website profiles. All in all though, this option gives you the most detailed information on your visitors.

If it is important to get detailed stats for a specific date range, for example for yesterday, then the best option is to define a dashboard in Google Analytics and set up a scheduled daily email. This works great as long as you know what you want and aren’t interested in doing any ad hoc analysis on your iPhone (not that you can, anyway!). This is a suitable option if you want to avoid the cumbersome browsing process with Safari.

The final option is to buy the iPhone app, myAnalytics. This app costs $1.99 or €1.59 and gives a quick but simplified view of all your Google Analytics profiles you have under your account. The reports are limited to Visits, Pageviews, Views/Visit, Bounce Rate, Time on site and % New Visits. The available date ranges are Last year, Last month, Last 2 weeks, Last week and Last day. The main advantage of the app is quick and easy access. With one click you have an update of the metrics outlined above for each of your website profiles. But don’t expect to get any actionable insights from this data!

So these are the options I have used in the past. Anybody know of any other ways to get the data on your iPhone? In reality, all of these alternatives leave me wanting more. I guess it is time for Google to develop a Google Analytics App!