Whitepaper on Managing Web Analytics Projects

I am proud to release a white paper today together with my colleague Markus Hällgren from the Umeå School of Business and Economics. Despite the abundance of high quality white papers, blogs and books on web analytics available today, we continue to observe web analytics implementations that fall short of expectations. This paper is largely [...]

January 28th, 2009 | Tags: | Category: Web Analytics | 2 comments

Connecting with your Customers

It has never been more important than now to maintain a personal connection with as many of your customers as possible.

Getsatisfaction.com is one way to maintain a close connection to the customer. This service enables companies to get direct feedback from customers in an honest and transparent manner. It provides a two-way communication platform [...]

January 19th, 2009 | Tags: , , | Category: Site Optimization, Social Networking | Leave a comment

How To Serve Local Content On Your Website

Recently a client wanted to serve local language content to visitors from different countries. This practice is also known as Geotargeting, and much has been written about its potential to help a company expand to new markets or better target existing ones.

Geotargeting is, however, a tricky proposition for visitors and search engine spiders and so [...]

January 7th, 2009 | Tags: , | Category: Site Optimization, Web Design | Leave a comment