I am proud to release a white paper today together with my colleague Markus Hällgren from the Umeå School of Business and Economics. Despite the abundance of high quality white papers, blogs and books on web analytics available today, we continue to observe web analytics implementations that fall short of expectations. This paper is largely a result of our observations with web analytics implementations and project management consulting. It is our sincere hope that this paper will contribute to the industry and help take web analytics to the level where it can truly add value to organizations.
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Whitepaper on Managing Web Analytics Projects2 comments to Whitepaper on Managing Web Analytics Projects |
Download the White Paper on Managing Web Analytics
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I believe Coremetrics released similar information a while back. I will look for the info again an post my findings. Thank you for sharing this by the way
@web analytics whitepaper I am glad you appreciated our paper! I would be interested in reading the research by Coremetrics that you mentioned. Thanks for your comment!