About

Data Driving

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Data Driving specializes in generating a higher return on investment for websites through business strategy, online marketing and web analytics.

With an international network and experience in both Europe and North America, Data Driving delivers tailored strategies to help its clients acquire more customers, earn higher customer loyalty and increase conversion rates.

The company is managed by Nicolas Johansson, a web analyst and web enthusiast who is passionate about data and the stories it tells.

Check out his other project – MyTripGuru – an online travel guidebook that promotes top Trip Gurus to help travelers get the most relevant travel advice


The blog at Datadriving.com is a resource to help online marketers, entrepreneurs and website owners improve their websites based on data-driven web analysis. For the most part, posts address one or more of the following goals:

  • To point out innovative techniques and best practices in web design that improve the bottom line
  • To show how web analytics plays a strategic role in optimizing websites for return on investment
  • To assess new online tools that might be useful to online marketers

The wide variety of examples presented on this blog will hopefully help marketers uncover the enormous potential hidden away on so many websites today.

If you have any questions about this blog or would like to contact me, please drop me an email!

White Papers

Download our White Paper on managing Web Analytics projects
Managing Web Analytics Projects

Testimonials

"After a few frustrating months of below average results and high bounce rates, we decided to invest in Data Driving’s “Site Check” analysis. In a short time we received a very detailed report on what was good with our site and what really needed improving. After a few weeks of implementing the changes recommended in the Site Check, we are proud to say our bounce rate has dropped from roughly 60% to 25%. Ad clicks are up and the site is growing with a lot of momentum." - Kenneth French, Meettheelite.net