In this series, I would like to provide real-life analysis from the site Mytripguru.com. This is my site so I am comfortable reporting the traffic figures and analysis. The aim is to show how web analytics can be used to drive real change on a website. Remember, analysis means absolutely nothing if it does not [...]
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Email Marketing has come a long way since the last decade. Despite security concerns and early calls for text based email campaigns, HTML emails have become the standard for most companies because of their visual appeal and higher conversion rates. HTML emails also allow companies to measure how many emails were opened and which links [...] Gutenberg, Germany Data Driving is proud to announce the launch of Mytripguru.com, an easy to use, intuitive online travel guidebook where members are recognized as experts, or Trip Gurus, for sharing their travel experiences. The Guru Rating system rewards top contributors and promotes them as experts in their particular regions and activities. Mytripguru.com is built on the [...] This series describes some of the design and strategy decisions that one faces when developing a website, especially one with a social networking component or a community focus. The first part in this series takes a look at the home page. What types of home page designs work and why? Why is the home page important? For [...] |
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