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Recently a client wanted to serve local language content to visitors from different countries. This practice is also known as Geotargeting, and much has been written about its potential to help a company expand to new markets or better target existing ones. Geotargeting is, however, a tricky proposition for visitors and search engine spiders and so [...] There has been a lot of talk about the current economic climate, the credit crunch, the stock market tanking, government bailouts, the impending recession or even depression. Everywhere you look there seems to be bad news. But it doesn’t do any good to dwell on these things. At the same time, it doesn’t mean we [...] Gerry McGovern, author of Killer Web Content, recently wrote in his newsletter about the need to consider every day speech when writing web content. As an example he gives the two interchangeable phrases, Climate Change and Global Warming. The former is the official correct term while the latter is what has generally been accepted by [...] |
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