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Everydaycelebrations.ca is a program created by General Mills for families, catering to every day family needs such as what to eat for dinner and what activities to undertake with the kids. By providing recipes and ideas for family outings, the site helps position General Mills as a trusted brand for families in Canada. On the site, [...] Originally I wanted this post to be about the redesign of the Skyscanner website. I use this travel site a lot and the recent redesign made it cleaner and easier to use than before. But the more I thought about why I like this site, the more I thought about other travel sites that I [...] Here is a quick example of an intuitive product detail page I recently saw on my favorite online shop, Backcountry.com. We have often heard the phrase “Don’t Make Me Think!” This is an example of that in action. The product page does an excellent job in removing any pre-purchase cognitive dissonance by addressing any questions a [...] Internal search is one of the most under-utilized elements on a website. Many sites have no internal search. Others have an internal search that sends visitors off the site and into the web. Finally, there are sites that return no results, too many results, or incomplete results. Getting this right isn’t rocket science, but it [...] |
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