Use Case: What traffic sources are driving quality traffic?

In this series, I would like to provide real-life analysis from the site Mytripguru.com. This is my site so I am comfortable reporting the traffic figures and analysis. The aim is to show how web analytics can be used to drive real change on a website. Remember, analysis means absolutely nothing if it does not [...]

Mytripguru.com launched

Gutenberg, Germany

Data Driving is proud to announce the launch of Mytripguru.com, an easy to use, intuitive online travel guidebook where members are recognized as experts, or Trip Gurus, for sharing their travel experiences. The Guru Rating system rewards top contributors and promotes them as experts in their particular regions and activities.

Mytripguru.com is built on the [...]

Safari 4 Beta distorts Web Analytics

There is an interesting article over at Formatur.de (in German) that talks about Apple’s release of Safari 4 beta and its potential impact on web analytics. The contention is that due to Safari’s new Coverflow-like feature to display the most visited sites, Safari makes regular “hidden” visits in the background to update its screenshots in [...]

Is Google Analytics Being Evil?

There is an interesting article over on Sitepoint and originally broken by Michael VanDeMar about recent tests Google has been conducting to offer AJAX search instead of the standard HTML search it currently offers. Essentially, AJAX is supposed to improve the user experience by speeding up search. Besides some Firefox plugins possibly no longer working, [...]