Whitepaper on Managing Web Analytics Projects

I am proud to release a white paper today together with my colleague Markus Hällgren from the Umeå School of Business and Economics. Despite the abundance of high quality white papers, blogs and books on web analytics available today, we continue to observe web analytics implementations that fall short of expectations. This paper is largely [...]

How to access Google Analytics on your iPhone

What’s the best way to get your Google Analytics stats on your iPhone? I have used three methods, each of which has benefits as well as limitations.

The first and most obvious method is to simply log in to your account via Safari, and it works surprisingly well. Essentially all reports are available including the new [...]

Nuconomy - Next Generation Web Analytics?

More Web Analytics tools are beginning to crop up as the industry continues to show signs of growth and maturity. Nuconomy is a new player in the field that places the emphasis on tracking and measuring the social web.

From nuconomy.com:

Go beyond traditional metrics like the page view and instead measure engagement. Understand all of your [...]

Web Analytics in a Recession

There has been a lot of talk about the current economic climate, the credit crunch, the stock market tanking, government bailouts, the impending recession or even depression. Everywhere you look there seems to be bad news. But it doesn’t do any good to dwell on these things.  At the same time, it doesn’t mean we [...]