|
|||||
|
Everydaycelebrations.ca is a program created by General Mills for families, catering to every day family needs such as what to eat for dinner and what activities to undertake with the kids. By providing recipes and ideas for family outings, the site helps position General Mills as a trusted brand for families in Canada. On the site, [...] “I’ve got the perfect car for you!” (Photo: idreaminir) Yesterday I visited the trade show, Online Marketing Düsseldorf (OMD). Generally, I was impressed with the quality of exhibitors. I noticed, to my delight, that the stands of web analytics vendors were especially well visited. But I also noticed that many exhibitors at the show did not [...] It is an unfortunate reality that Web Analytics is a dreadfully low priority when designing or redesigning a site. This is especially true for small and medium businesses. All too often, a site is designed without much prior knowledge about visitor behavior. Instead, the site is designed based on subjective user experience and gut feelings. [...] Internal search is one of the most under-utilized elements on a website. Many sites have no internal search. Others have an internal search that sends visitors off the site and into the web. Finally, there are sites that return no results, too many results, or incomplete results. Getting this right isn’t rocket science, but it [...] |
Download the White Paper on Managing Web Analytics
 |
||||
|
Copyright © 2012 Data Driving - All Rights Reserved - Terms & Conditions |
|||||
