Online Marketing – the big picture

Sometimes it helps to take a step back and reassess your strategy. With years of strategic marketing experience, we can help you align your business with your goals, capitalize on market trends and reach your target market before your competition does.

Positioning

Who is your target market and how can you best meet the needs of your visitors? We will develop a market positioning strategy based on a thorough needs assessment of your target market.

Online Marketing

There are many ways of reaching your target audience. What makes the most sense and what is the Return on Investment? By focusing on maximizing conversion rates, we will develop a ROI-based online marketing strategy.

Email Marketing

Email marketing is an art and a science. We can work with you to design an email marketing campaign that brings results. The message (content) should speak to your target market. The medium (html, text or both) presents your message in a way your customers want to receive it. All emails are tracked using analytics to measure the success of campaigns in terms of goals and conversion rates that we can help you identify.

The Data Driving Site Check

The Data Driving Site Check is an action-based analysis of your website that assesses the site’s strengths and weaknesses in terms of potential for a higher return on investment. The Site Check uncovers hidden potential of your online business by providing optimization recommendations for your website based on four elements:

Site Design

Site design is a balance between form and function. The site is assessed in terms of its visual appeal and to what degree the design of the site enhances (or detracts from) the user experience.

Site Functionality

This section examines the functional elements of your website that allow the visitor
to navigate to and through the site. These elements include SEO, site monetization, on-site search, category and product pages and more.

Site Content

This section assesses how well the content of the site adds to the user experience, enhances SEO, and the degree to which it supports the positioning of your business.

Find out more

Call us at +49 172 655-8227 or use the Contact form so we can discuss your strategic needs!