Nuconomy - Next Generation Web Analytics?

More Web Analytics tools are beginning to crop up as the industry continues to show signs of growth and maturity. Nuconomy is a new player in the field that places the emphasis on tracking and measuring the social web.

From nuconomy.com:

Go beyond traditional metrics like the page view and instead measure engagement. Understand all of your [...]

Web Analytics in a Recession

There has been a lot of talk about the current economic climate, the credit crunch, the stock market tanking, government bailouts, the impending recession or even depression. Everywhere you look there seems to be bad news. But it doesn’t do any good to dwell on these things.  At the same time, it doesn’t mean we [...]

Everydaycelebrations for Web Analytics

Everydaycelebrations.ca is a program created by General Mills for families, catering to every day family needs such as what to eat for dinner and what activities to undertake with the kids. By providing recipes and ideas for family outings, the site helps position General Mills as a trusted brand for families in Canada.

On the site, [...]

Sales Tactics from a Web Analyst

“I’ve got the perfect car for you!” (Photo: idreaminir)

Yesterday I visited the trade show, Online Marketing Düsseldorf (OMD). Generally, I was impressed with the quality of exhibitors. I noticed, to my delight, that the stands of web analytics vendors were especially well visited. But I also noticed that many exhibitors at the show did not [...]