It is an unfortunate reality that Web Analytics is a dreadfully low priority when designing or redesigning a site. This is especially true for small and medium businesses. All too often, a site is designed without much prior knowledge about visitor behavior. Instead, the site is designed based on subjective user experience and gut feelings. [...]
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Internal search is one of the most under-utilized elements on a website. Many sites have no internal search. Others have an internal search that sends visitors off the site and into the web. Finally, there are sites that return no results, too many results, or incomplete results. Getting this right isn’t rocket science, but it [...] Ok, I’m here. What now?. (Photo: sifter) Have you ever walked into a new store expecting to find something interesting? Often you know from the moment you walk into the store that you won’t find a thing. You decide not to waste your time and leave without giving the store a fair chance because you just [...] Introduction I am a big fan of trying out new online marketing tools. Piwik, an open source web analysis tool, is one such tool I recently implemented. Piwik’s clearly stated goal is to become the open source alternative to Google Analytics. In this article I will examine whether Piwik is worth taking a look at. Note: There [...] |
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