Data Driving Design Decisions - The Home Page

This series describes some of the design and strategy decisions that one faces when developing a website, especially one with a social networking component or a community focus. The first part in this series takes a look at the home page. What types of home page designs work and why?

Why is the home page important?

For [...]

How To Serve Local Content On Your Website

Recently a client wanted to serve local language content to visitors from different countries. This practice is also known as Geotargeting, and much has been written about its potential to help a company expand to new markets or better target existing ones.

Geotargeting is, however, a tricky proposition for visitors and search engine spiders and so [...]

Chinese Monks Teach Web Design

What in the world does Feng Shui have to do with web design? More to the point, what does Feng Shui have to do with designing a website for a higher ROI? The principles of Feng Shui date back at least 3000 years – what can we learn from this ancient Eastern philosophy?

Feng Shui is [...]

Everydaycelebrations for Web Analytics

Everydaycelebrations.ca is a program created by General Mills for families, catering to every day family needs such as what to eat for dinner and what activities to undertake with the kids. By providing recipes and ideas for family outings, the site helps position General Mills as a trusted brand for families in Canada.

On the site, [...]