Traveling from one travel site to another

Originally I wanted this post to be about the redesign of the Skyscanner website. I use this travel site a lot and the recent redesign made it cleaner and easier to use than before. But the more I thought about why I like this site, the more I thought about other travel sites that I [...]

Don't Make Me Think...About Buying

Here is a quick example of an intuitive product detail page I recently saw on my favorite online shop, Backcountry.com. We have often heard the phrase “Don’t Make Me Think!” This is an example of that in action.

The product page does an excellent job in removing any pre-purchase cognitive dissonance by addressing any questions a [...]